WHAT IS THE MARKETING OF THE CPA? (Cost Per Action)
In large part of affiliate marketing is based on the concept of CPA marketing.
CPA sites generally relate to the acquisition or cost per action. This means that advertisers pay a commission to their partners, if a user clicks on ads hosted on their websites and take action. These measures may include; sales contract for a trial period, purchase a product, registering a newsletter, fill out a form, etc.
HOW IT WORKS?
How CPA marketing works is very simple. Let’s say the main purpose of an advertiser is to get sales. The method comprises:
- A user surfs the website of a partner or advertiser, and click on the product of one of the advertisers.
- The user is then redirected to a landing page where all the information associated with the product.
- If the user is interested in buying, or whatever the action as described in the preceding paragraph, and then take action.
- Then the advertiser to access the confirmation of the user action.
- After completing this process, the reward partners is reported to contribute to the sale or action asking the advertiser.
BENEFITS FOR ADVERTISERS.
These figures have a CPA model who force their partners and affiliates to focus on users with high probability to become customers and get sales. On the other hand, since advertisers can set specific actions that are interested, and remunerate partners and affiliates, any fraud related to an automatic click is minimized.
BENEFITS FOR PARTNERS / AFFILIATES.
Overall, the partners have a CPA model, it is much higher than for other models compensation. In addition, for members, do not make a sale with commission but simply needs to strengthen their campaigns to specific audiences, where they can get better results.
CPA or cost per action.
The CPA, Cost Per Action or Cost Per Acquisition, goes beyond simple click, and also requires action of the specific user when it comes to the page of the advertiser, or subscribe to a list, software download , buy the product, etc … in this model, the advertiser only pays when this action occurs while the CPA tends to have a higher cost can be several tens of dollars.
The cost per share is typically used in affiliate marketing.
MARKETING CPA.
Affiliate programs that use a CPA marketing model (cost per acquisition or) guarantee a return on investment profitable and affiliates are classified only when a sale is formalized. The unique combination of the powerful advertising and flexible technology enables our customers to maximize the potential of each reference and the quality of it.