Marketing Strategies
Pay per click marketing revolves around keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns, and search engines reward advertisers who can use effective keywords to create well organized, intelligently targeted pay-per-click campaigns. So do searchers.
So it only makes sense that those searchers, your potential customers, should be an integral source for your keyword research. If you can shape your pay-per-click advertising efforts based on actual keyword traffic data and goal conversions instead of third-party estimates, you will not only save money by lowering your irrelevant traffic, but you’ll be leagues ahead of your competition—competition that doesn’t have the integrated keyword management capabilities that WordStream provides.
Pay Per Call
Pay Per Call has been around for awhile but it’s only recently catching on as advertisers take the leap to investing more in mobile marketing. If you are wondering how it’s promoted, here is a good overview by Ring Partner of the types of promotions being utilized to drive calls.
In a nutshell, pay per call works best if you have a service-based business such as legal or home renovations or high ticket items like automobiles. The advertiser works with affiliate marketers and lead generation partners that are responsible for setting up the campaign and screens inbound calls for potential customers. The calls are recorded and tracked with a unique trackable phone number. You can gather such intel as where they are calling from, the duration, source and relevancy (ie. are they asking for a quote? etc.). Advertiser only pays the affiliates for valid calls that meets a certain criteria (typically based on minimum call duration like 90 seconds).
Email marketing is a communication tool whose main features are : the goal we want to achieve , the message we want to convey , and the objective audience you want to convey that message.
Being primarily a direct marketing tool , email marketing will be particularly effective in addressing the behavioral level objectives . In other words, when we want the receiver takes action ( visit our website, you subscribe to our newsletter , etc … ) . Therefore we will need to prepare a message that fits this type of lens . That message will be clear and relevant, and will not give rise to doubt about the action you expect the recipient to undertake .
In CPV Ad Media, we have an extensive database of e- mails from potential customers around the world, which are organized into categories according to their interests and Target .
These databases were generated by the development of membership sites that CPV Ad Media operates , obtain valuable information allowing potential customers to provide products and services that promote CPV Ad Media.
CPV – Pay Per View is also called Cost Per View. This advertising model is developed for the user to see the advertisement, through the use of pop-ups, pop-unders and interstitial ads.
The CPV, acts as a first interaction between the potential customer and the product or service provided; is important to clarify that the potential customer does not necessarily buy the product or service, but if it is the memory of having interacted with advertising, which generated further interest in purchasing the product or service. CPV is a strategy of quality online marketing because it allows the potential customer to interact with directly.